Can security features be combined with regular branding labels?

Yes, security features are commonly combined with regular branding labels rather than applied as a separate, purely functional element, so a hologram, VOID pattern, or serialised QR code can be integrated into the same label that carries the brand’s design and product information.

Security features can be incorporated in several ways depending on how visible or discreet the brand wants them to be. A holographic patch or foil element can be positioned within the branding design itself, doubling as a premium visual finish and an authentication feature. A VOID pattern can be built into the adhesive layer beneath a standard printed label, invisible during normal use but revealed only if someone attempts to peel the label off. A small QR code can be added to a corner of the label alongside the barcode and regulatory text, serving both authentication and track-and-trace purposes without disrupting the overall design.

This integration means brands do not need to choose between a clean, branded look and label security; the two can be designed together from the outset. Working with a label manufacturer’s design and pre-press team early in the process allows security elements, whether overt like a hologram or covert like UV ink, to be positioned and sized in a way that complements the branding rather than competing with it visually.