Case Study Dairy Beverages

Flexographic Printing on PET-G Shrink Sleeves

Full-body, 10-colour reverse-printed PET-G sleeves for a premium dairy beverage brand — engineered to shrink smoothly in a steam tunnel without cracking.

Industry
Dairy Beverages
Solution
Shrink Sleeves
Client
Premium dairy beverage brand
Flexographic Printing on PET-G Shrink Sleeves
Key outcomeCustomer complaints reduced by 85%
Shrink Sleeves
94%
Production efficiency achieved
85%
Reduction in customer complaints
10
Colours, reverse flexo printed
55°C
Optimised dryer temperature (from 65°C)
Project Background

A Premium Sleeve for a Contoured Bottle

A packaging converter received an order for printing PET-G shrink sleeves for a premium dairy beverage brand. The customer required:

  • High gloss appearance
  • Reverse printed graphics
  • High shrink performance without ink cracking

The sleeves were intended for contoured PET bottles with full-body decoration.

A Premium Sleeve for a Contoured Bottle
ClientPremium dairy beverage brand
Job Specifications

What the Job Demanded

Film Type

PET-G Shrink Film

Printing Process

Flexographic Printing

Colours

10 Colours

Printing Side

Reverse Printing

Shrink Tunnel

Steam Tunnel

Sleeve Type

Full Body Sleeve + Neck Seal

Production Challenges

Three Problems, Solved at the Root

Three issues surfaced during production. Each was traced to its root cause and corrected.

A

Ink Cracking After Shrink

After steam shrinking:

  • White ink and dark solid areas developed cracks
  • Graphics became visually damaged
Root cause

Ink flexibility was insufficient for high TD shrinkage of PET-G film.

Solution provided
  • Changed to high-flexibility shrink sleeve ink system
  • Reduced ink film thickness
  • Modified drying temperature
Result

Cracking reduced significantly during shrink application.

B

Curling of Printed Film

Printed reels showed edge curling after rewinding.

Root cause
  • Excess drying temperature
  • Uneven tension profile
  • Solvent retention imbalance
Solution provided
  • Reduced dryer temperature from 65°C to 55°C
  • Balanced air flow
  • Optimized rewind tension
Result

Flat reel formation achieved.

C

Sleeve Seam Failure

Some sleeves opened during steam shrinking.

Root cause
  • Ink contamination at seam area
  • Poor adhesive anchorage
Solution provided
  • Reduced print overlap near seam
  • Improved seam adhesive compatibility
  • Increased seam curing time
Result

Seam strength improved and tunnel rejection reduced.

Final Results

The Outcome on the Production Line

Print QualityExcellent
Shrink AppearanceSmooth
Production Efficiency94%
Customer ComplaintsReduced by 85%
Machine Speed StabilityImproved
Key Technical Learnings

What This Job Taught Us

  1. 01
    PET-G requires highly flexible shrink sleeve inks.
  2. 02
    Tension control is critical in flexo printing.
  3. 03
    Excess drying temperature can deform shrink films.
  4. 04
    Seam area must remain clean for proper bonding.
  5. 05
    Reverse printing requires careful solvent management.
  6. 06
    Anilox selection directly affects shrink performance.
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