Labels for One of India’s Leading Snack Brands
Haldiram’s is one of India’s leading packaged snack brands with hundreds of products sold across domestic and international markets. The company required high-quality self-adhesive labels for its snack packaging to enhance product visibility, maintain brand identity, and comply with food labeling regulations.
Our company partnered with the brand to deliver durable, attractive, and compliant labels for multiple snack SKUs.
Haldiram’s packaging typically features strong brand elements like its distinct red oval logo, vibrant colors, and unique packaging artwork, which form an important part of the brand’s identity and trade dress.
What the Brand Needed
Strong Brand Consistency
The labels had to maintain consistent colors, typography, and layout across multiple snack varieties such as bhujia, mixtures, and chips.
Food Industry Compliance
Labels needed to include mandatory information such as:
- Ingredients list
- Nutritional information
- Manufacturing & expiry date
- Batch number
- FSSAI license number
- Net weight and MRP
High-Speed Packaging Lines
Haldiram’s large production volumes required labels that could be applied automatically at high speed without peeling or misalignment.
Shelf Appeal
Snack products compete heavily on supermarket shelves, so labels needed vibrant printing and strong adhesive performance.
How Jainytic Delivered
Premium Self-Adhesive Materials
We used high-grade pressure-sensitive label stock with strong adhesive suitable for plastic laminated snack pouches.
High-Resolution Flexo Printing
- Up to 10 color printing
- Vibrant inks for better shelf impact
- Consistent reproduction of brand colors
Durable Finishes
- Scratch-resistant coating
- Oil and moisture resistance
- Strong adhesion even on flexible packaging films
Custom Sizes for Multiple SKUs
Labels were developed for several pack sizes:
- 50g trial packs
- 100g retail packs
- 200g and 500g family packs
From Artwork to Full-Scale Production
- 1
Artwork Development
Design aligned with Haldiram brand guidelines.
- 2
Material Selection
Labels optimized for laminated snack pouches.
- 3
Pilot Production
Test runs conducted on automatic labeling machines.
- 4
Full-Scale Production
High-volume printing with strict quality checks.
Stronger Presence on the Shelf
- Improved shelf visibility and brand recognition
- Smooth integration with automated packaging lines
- Zero label peeling or misalignment issues
- Consistent labeling across multiple product variants
The new labels helped strengthen the brand presence of Haldiram snacks in retail stores and modern trade outlets.
What the Brand Gained
- 01Strong adhesive performance
- 02Vibrant print quality
- 03Food-grade compliant materials
- 04Scalable production for FMCG brands
The Work, Up Close
