Fighting Fakes Without Losing Shelf Appeal
A pharmaceutical / FMCG brand facing counterfeit issues and seeking premium shelf appeal.
What the Brand Set Out to Achieve
01
Prevent product duplication and tampering
02
Enhance brand visibility with a premium look
03
Maintain compatibility with existing labeling lines
What Stood in the Way
01
Increasing fake products in the market
02
Need for secure yet cost-effective labeling
03
Ensuring print readability on holographic surface
The Label, Engineered Layer by Layer
- Material
Holographic PET film with customized diffraction patterns
- Security Features
Microtext, guilloche patterns, and tamper-evident design
- Adhesive
Permanent acrylic adhesive for strong bonding on varied substrates
- Printing
UV flexo printing with opaque white layer for better contrast
How We Delivered It
- 1
Developed unique hologram design specific to the brand
- 2
Conducted adhesion and tamper tests
- 3
Integrated label into existing high-speed application process
Authenticity Protected
- Significant reduction in counterfeit cases
- Improved product authentication and consumer trust
- Strong shelf differentiation with premium appearance
What Makes It Work
- 01Holographic labels combine security + branding
- 02Custom hologram design is critical for anti-counterfeiting
- 03Proper print layering ensures clarity on reflective surfaces
The Work, Up Close
