Can security labels be customized with a brand logo and design?

Yes, security labels can be fully customised with a brand’s logo, colours, and design, since features such as holograms, VOID patterns, and QR codes are typically integrated into the label’s overall printed design rather than applied as a separate, generic sticker.

A custom hologram, for instance, can be originated as a proprietary diffractive pattern that incorporates the brand’s logo shape or a distinctive graphic motif, rather than using a generic off-the-shelf hologram foil that offers less brand differentiation and, often, less security since generic patterns are more widely available to potential counterfeiters. Similarly, VOID text can be customised beyond the generic word VOID to include the brand name or a specific message, and the surrounding label design, colours, and finishing can match the brand’s standard packaging identity.

This customisation matters for two reasons: it maintains visual brand consistency across the product range rather than looking like an add-on security sticker, and it strengthens protection, since a security feature unique to one brand’s tooling is inherently harder for a counterfeiter to source or replicate than a generic, widely available one. Working with the label manufacturer’s design team from the start of a security label project, typically under a non-disclosure agreement given the sensitivity of the security design, allows the brand identity and the protective features to be developed together rather than as separate elements bolted onto an existing label.